Single song releases have become the fad of the day and the latest rage, 'Why this kolaveri di...' proves this trend right.
Nine days, one video, 4,323,462 views and counting - the latest kolaveri has set in like a viral fever throughout the globe. This song that flaunts off fancy Tanglish words (actually not so fancy Tanglish words which are way cooler) has struck an instant chord with the young, thanks to the lyrics that are global, music so regional and a voice so rustic.
For those who wondered whether this song will reach to centers of audience who do not have an access to the internet, well the answer is yes, thanks to the nationwide coverage by radios and television channels.
IG takes a look at other single song releases that worked well with audience...
Yuvan Shankar Raja and Silambarasan aka STR started off this trend in Tamil cinema with 'Evan di unna pethan...' from 'Vaanam' which was crooned and penned by Simbu and became a raging hit especially among the young. This song was the first ever single song audio release for a South Indian film! Simbu and Yuvan are known for bringing out the best in one another and this song set a record and introduced a whole new trend in Tamil cinema. The song with club mix of international standards reached to all the centers and not just class A making this a chartbuster and a favourite to many till date.
Another single from Yuvan that worked wonders was for thala Ajith's 50th film 'Mankatha'. 'Vilaiyaadu Mankatha...', Ajith's opening song in the film was released as a single song and acted as a catalyst in hyping the film more than ever with the positive response the song received. 'Vilaiyaadu Mankatha...' was a prelude to the actual music album and helped it in making record breaking sales!
GV Prakash joined the single bandwagon as well by introducing a single track from 'Muppozhudum Un Karpanaigal'. This song that goes 'Oru Murai...' also saw a remix version launch recently and has opened to fair response from music lovers.
Simbu's forthcoming rough cut from 'Podaa Podi', 'Love panlaama venama...' set to tune by Dharan has received a good reach as well. The official version of the song is said to release soon and the lyrics have been penned and crooned by STR.
Now fans are eagerly awaiting the music launch of '3' thanks to the rage set by 'Why this kolaveri di...'! This song is sure to help '3' receive a grand music launch and initial sales as fans are going gaga over the single track and are eagerly awaiting the rest from Anirudh and poetu Dhanush.
We'll have to wait to know if the soup boys live up to the expectations with their other tracks as well...
For those who wondered whether this song will reach to centers of audience who do not have an access to the internet, well the answer is yes, thanks to the nationwide coverage by radios and television channels.
IG takes a look at other single song releases that worked well with audience...
Yuvan Shankar Raja and Silambarasan aka STR started off this trend in Tamil cinema with 'Evan di unna pethan...' from 'Vaanam' which was crooned and penned by Simbu and became a raging hit especially among the young. This song was the first ever single song audio release for a South Indian film! Simbu and Yuvan are known for bringing out the best in one another and this song set a record and introduced a whole new trend in Tamil cinema. The song with club mix of international standards reached to all the centers and not just class A making this a chartbuster and a favourite to many till date.
Another single from Yuvan that worked wonders was for thala Ajith's 50th film 'Mankatha'. 'Vilaiyaadu Mankatha...', Ajith's opening song in the film was released as a single song and acted as a catalyst in hyping the film more than ever with the positive response the song received. 'Vilaiyaadu Mankatha...' was a prelude to the actual music album and helped it in making record breaking sales!
Now fans are eagerly awaiting the music launch of '3' thanks to the rage set by 'Why this kolaveri di...'! This song is sure to help '3' receive a grand music launch and initial sales as fans are going gaga over the single track and are eagerly awaiting the rest from Anirudh and poetu Dhanush.
We'll have to wait to know if the soup boys live up to the expectations with their other tracks as well...
